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MarketingStrategyWorkflowResearchProcess improvement

Industry Publication

Turned a bare idea for an industry magazine into an actual publication.

Situation

A client wanted to create an industry magazine but essentially only had the idea.

Problem

Having an idea for a publication is very different from having a publication. The client didn't know what needed to exist, how it would work, what the content structure should be, or how the pieces would come together.

Chris's role

Chris helped turn the idea into an actual publication.

How Chris approached it

Chris thought through what needed to exist, how it would work, what the content structure should be, how it would be produced, and how the various pieces would come together.

What Chris built

A complete publication concept and production framework — content structure, production workflow, and the plan for bringing it together.

Result

The client went from having only an idea to having an actual publication with a clear structure and production process.

Skills involved

Content strategyPublication designWorkflow designProject planningGraphic design

Related types of problems

  • • We have an idea, but don't know how to turn it into a real plan
  • • We know what we want to create but not how to make it real

Does this sound like something you're dealing with?

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Chris Turner

Helping businesses figure out how the pieces should work together — and then building whatever's needed to make it work.

Other things I do

Notion LLC

Marketing, Promotions & Events

Chris Turner Sound

Small Church Sound Consulting and Hifi Audio Consulting

© 2026 Chris Turner. Independent consultant.

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