Business Data and Catalog Project
Started as a printed catalog design, uncovered a deeper product data problem, and solved that instead.
Situation
A client originally hired Chris to design a printed product catalog.
Problem
Once the project began, it became clear that the larger problem was the company's product information. The underlying data was outdated, inconsistent, and difficult to use. The catalog was just the visible symptom.
Chris's role
Chris started on the catalog but expanded into the underlying data problem.
How Chris approached it
Chris looked at the entire situation and identified that the real problem was the product data itself — not the catalog design. He helped organize, update, and streamline the underlying product data and the way the company worked with it.
What Chris built
Clean, consistent product data and improved processes for maintaining it — which made the catalog possible and solved a broader business problem.
Result
The company ended up with usable product data and a better way of working with it, solving a problem that had been hiding behind what originally appeared to be a design project.
Skills involved
Related types of problems
- • This process has gotten too complicated
- • We have data but it's a mess
- • We think we have one problem but suspect it's actually something else
Does this sound like something you're dealing with?
Tell Chris about your situation